Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D91EE
RGB
45, 145, 238
HSL
209, 85%, 55%
HSB
209, 81%, 93%
CMYK
81, 39, 0, 7
LAB
58, -4, -56
LCH
58, 56, 266
OKLCH
0.65, 0.17, 251
XYZ
27, 27, 85
LUV
58, -32, -86
HWB
209, 18%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.