Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D93DA
RGB
45, 147, 218
HSL
205, 70%, 52%
HSB
205, 79%, 85%
CMYK
79, 33, 0, 15
LAB
58, -11, -45
LCH
58, 46, 257
OKLCH
0.64, 0.14, 244
XYZ
24, 26, 70
LUV
58, -34, -68
HWB
205, 18%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.