Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E5286
RGB
46, 82, 134
HSL
215, 49%, 35%
HSB
215, 66%, 53%
CMYK
66, 39, 0, 47
LAB
34, 0, -34
LCH
34, 34, 271
OKLCH
0.44, 0.10, 258
XYZ
8, 8, 24
LUV
34, -15, -45
HWB
215, 18%, 47%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.