Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E577F
RGB
46, 87, 127
HSL
210, 47%, 34%
HSB
210, 64%, 50%
CMYK
64, 31, 0, 50
LAB
35, -5, -27
LCH
35, 28, 260
OKLCH
0.45, 0.08, 250
XYZ
8, 9, 21
LUV
35, -16, -36
HWB
210, 18%, 50%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.