Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E5A69
RGB
46, 90, 105
HSL
195, 39%, 30%
HSB
195, 56%, 41%
CMYK
56, 14, 0, 59
LAB
36, -12, -14
LCH
36, 18, 228
OKLCH
0.44, 0.05, 222
XYZ
7, 9, 15
LUV
36, -18, -16
HWB
195, 18%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.