Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E5A9A
RGB
46, 90, 154
HSL
216, 54%, 39%
HSB
216, 70%, 60%
CMYK
70, 42, 0, 40
LAB
38, 2, -40
LCH
38, 40, 272
OKLCH
0.47, 0.11, 258
XYZ
11, 10, 32
LUV
38, -17, -56
HWB
216, 18%, 40%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.