Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E6482
RGB
46, 100, 130
HSL
201, 48%, 35%
HSB
201, 65%, 51%
CMYK
65, 23, 0, 49
LAB
40, -11, -23
LCH
40, 25, 244
OKLCH
0.48, 0.07, 236
XYZ
10, 11, 23
LUV
40, -21, -30
HWB
201, 18%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.