Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E6CA0
RGB
46, 108, 160
HSL
207, 55%, 40%
HSB
207, 71%, 63%
CMYK
71, 32, 0, 37
LAB
43, -7, -35
LCH
43, 35, 259
OKLCH
0.52, 0.10, 247
XYZ
13, 14, 35
LUV
43, -23, -49
HWB
207, 18%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.