Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E70AA
RGB
46, 112, 170
HSL
208, 57%, 42%
HSB
208, 73%, 67%
CMYK
73, 34, 0, 33
LAB
45, -6, -38
LCH
45, 38, 261
OKLCH
0.53, 0.11, 248
XYZ
14, 15, 40
LUV
45, -24, -54
HWB
208, 18%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.