Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E72A4
RGB
46, 114, 164
HSL
205, 56%, 41%
HSB
205, 72%, 64%
CMYK
72, 30, 0, 36
LAB
46, -9, -34
LCH
46, 35, 255
OKLCH
0.53, 0.10, 244
XYZ
14, 15, 37
LUV
46, -25, -48
HWB
205, 18%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.