Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E72D0
RGB
46, 114, 208
HSL
215, 64%, 50%
HSB
215, 78%, 82%
CMYK
78, 45, 0, 18
LAB
48, 4, -56
LCH
48, 56, 275
OKLCH
0.56, 0.16, 257
XYZ
19, 17, 62
LUV
48, -23, -83
HWB
215, 18%, 18%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.