Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E73A7
RGB
46, 115, 167
HSL
206, 57%, 42%
HSB
206, 72%, 65%
CMYK
72, 31, 0, 35
LAB
46, -9, -35
LCH
46, 36, 256
OKLCH
0.54, 0.11, 245
XYZ
14, 16, 39
LUV
46, -25, -50
HWB
206, 18%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.