Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E85B2
RGB
46, 133, 178
HSL
200, 59%, 44%
HSB
200, 74%, 70%
CMYK
74, 25, 0, 30
LAB
52, -15, -32
LCH
52, 35, 245
OKLCH
0.59, 0.11, 236
XYZ
18, 21, 45
LUV
52, -31, -45
HWB
200, 18%, 30%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.