Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E8DBD
RGB
46, 141, 189
HSL
200, 61%, 46%
HSB
200, 76%, 74%
CMYK
76, 25, 0, 26
LAB
55, -16, -34
LCH
55, 37, 245
OKLCH
0.61, 0.11, 235
XYZ
20, 23, 52
LUV
55, -33, -49
HWB
200, 18%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.