Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E91D8
RGB
46, 145, 216
HSL
205, 69%, 51%
HSB
205, 79%, 85%
CMYK
79, 33, 0, 15
LAB
57, -10, -45
LCH
57, 46, 257
OKLCH
0.63, 0.14, 245
XYZ
24, 26, 69
LUV
57, -33, -68
HWB
205, 18%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.