Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E91FF
RGB
46, 145, 255
HSL
212, 100%, 59%
HSB
212, 82%, 100%
CMYK
82, 43, 0, 0
LAB
59, 2, -64
LCH
59, 64, 271
OKLCH
0.66, 0.19, 254
XYZ
29, 28, 98
LUV
59, -31, -99
HWB
212, 18%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.