Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E95E4
RGB
46, 149, 228
HSL
206, 77%, 54%
HSB
206, 80%, 89%
CMYK
80, 35, 0, 11
LAB
59, -9, -49
LCH
59, 50, 260
OKLCH
0.65, 0.15, 247
XYZ
26, 28, 77
LUV
59, -34, -75
HWB
206, 18%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.