Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E96FE
RGB
46, 150, 254
HSL
210, 99%, 59%
HSB
210, 82%, 100%
CMYK
82, 41, 0, 0
LAB
60, -1, -61
LCH
60, 61, 269
OKLCH
0.67, 0.18, 253
XYZ
30, 30, 98
LUV
60, -33, -95
HWB
210, 18%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.