Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E99D3
RGB
46, 153, 211
HSL
201, 65%, 50%
HSB
201, 78%, 83%
CMYK
78, 27, 0, 17
LAB
59, -16, -39
LCH
59, 42, 248
OKLCH
0.65, 0.13, 238
XYZ
24, 28, 66
LUV
59, -36, -58
HWB
201, 18%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.