Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2EA3DD
RGB
46, 163, 221
HSL
200, 72%, 52%
HSB
200, 79%, 87%
CMYK
79, 26, 0, 13
LAB
63, -18, -39
LCH
63, 43, 246
OKLCH
0.68, 0.13, 236
XYZ
27, 32, 73
LUV
63, -39, -59
HWB
200, 18%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.