Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2EABE8
RGB
46, 171, 232
HSL
200, 80%, 55%
HSB
200, 80%, 91%
CMYK
80, 26, 0, 9
LAB
66, -19, -41
LCH
66, 45, 246
OKLCH
0.70, 0.14, 236
XYZ
30, 36, 82
LUV
66, -41, -62
HWB
200, 18%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.