Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F435D
RGB
47, 67, 93
HSL
214, 33%, 27%
HSB
214, 49%, 36%
CMYK
49, 28, 0, 64
LAB
28, -2, -18
LCH
28, 18, 264
OKLCH
0.38, 0.05, 255
XYZ
5, 5, 11
LUV
28, -9, -22
HWB
214, 18%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.