Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F5764
RGB
47, 87, 100
HSL
195, 36%, 29%
HSB
195, 53%, 39%
CMYK
53, 13, 0, 61
LAB
34, -12, -12
LCH
34, 17, 226
OKLCH
0.43, 0.05, 221
XYZ
7, 8, 13
LUV
34, -17, -14
HWB
195, 18%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.