Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F5E79
RGB
47, 94, 121
HSL
202, 44%, 33%
HSB
202, 61%, 47%
CMYK
61, 22, 0, 53
LAB
38, -10, -20
LCH
38, 23, 244
OKLCH
0.46, 0.07, 236
XYZ
9, 10, 20
LUV
38, -19, -26
HWB
202, 18%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.