Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F6AA0
RGB
47, 106, 160
HSL
209, 55%, 41%
HSB
209, 71%, 63%
CMYK
71, 34, 0, 37
LAB
43, -6, -35
LCH
43, 36, 261
OKLCH
0.51, 0.11, 249
XYZ
13, 13, 35
LUV
43, -22, -50
HWB
209, 18%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.