Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F6DA2
RGB
47, 109, 162
HSL
208, 55%, 41%
HSB
208, 71%, 64%
CMYK
71, 33, 0, 36
LAB
44, -7, -35
LCH
44, 36, 259
OKLCH
0.52, 0.11, 247
XYZ
13, 14, 36
LUV
44, -23, -50
HWB
208, 18%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.