Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F71A2
RGB
47, 113, 162
HSL
206, 55%, 41%
HSB
206, 71%, 64%
CMYK
71, 30, 0, 36
LAB
45, -9, -33
LCH
45, 34, 255
OKLCH
0.53, 0.10, 244
XYZ
14, 15, 36
LUV
45, -24, -47
HWB
206, 18%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.