Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F72AF
RGB
47, 114, 175
HSL
209, 58%, 44%
HSB
209, 73%, 69%
CMYK
73, 35, 0, 31
LAB
46, -6, -39
LCH
46, 40, 262
OKLCH
0.54, 0.12, 249
XYZ
15, 16, 43
LUV
46, -24, -57
HWB
209, 18%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.