Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F79BF
RGB
47, 121, 191
HSL
209, 61%, 47%
HSB
209, 75%, 75%
CMYK
75, 37, 0, 25
LAB
49, -5, -44
LCH
49, 44, 264
OKLCH
0.56, 0.13, 250
XYZ
17, 18, 52
LUV
49, -26, -65
HWB
209, 18%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.