Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F8EC2
RGB
47, 142, 194
HSL
201, 61%, 47%
HSB
201, 76%, 76%
CMYK
76, 27, 0, 24
LAB
55, -15, -36
LCH
55, 39, 247
OKLCH
0.62, 0.12, 237
XYZ
21, 24, 55
LUV
55, -33, -52
HWB
201, 18%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.