Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F8FBF
RGB
47, 143, 191
HSL
200, 61%, 47%
HSB
200, 75%, 75%
CMYK
75, 25, 0, 25
LAB
56, -16, -34
LCH
56, 37, 244
OKLCH
0.62, 0.11, 235
XYZ
20, 24, 53
LUV
56, -34, -49
HWB
200, 18%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.