Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F91C3
RGB
47, 145, 195
HSL
200, 61%, 47%
HSB
200, 76%, 76%
CMYK
76, 26, 0, 24
LAB
56, -16, -35
LCH
56, 38, 245
OKLCH
0.62, 0.12, 236
XYZ
21, 25, 55
LUV
56, -34, -51
HWB
200, 18%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.