Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F91E6
RGB
47, 145, 230
HSL
208, 79%, 54%
HSB
208, 80%, 90%
CMYK
80, 37, 0, 10
LAB
58, -6, -52
LCH
58, 52, 264
OKLCH
0.64, 0.16, 249
XYZ
26, 27, 79
LUV
58, -32, -80
HWB
208, 18%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.