Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2FB2E1
RGB
47, 178, 225
HSL
196, 75%, 53%
HSB
196, 79%, 88%
CMYK
79, 21, 0, 12
LAB
67, -24, -34
LCH
67, 42, 235
OKLCH
0.72, 0.13, 228
XYZ
31, 38, 77
LUV
67, -44, -50
HWB
196, 18%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.