Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
301309
RGB
48, 19, 9
HSL
15, 68%, 11%
HSB
15, 81%, 19%
CMYK
0, 60, 81, 81
LAB
10, 14, 12
LCH
10, 19, 39
OKLCH
0.23, 0.05, 39
XYZ
2, 1, 0
LUV
10, 15, 6
HWB
15, 4%, 81%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.