Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
304E59
RGB
48, 78, 89
HSL
196, 30%, 27%
HSB
196, 46%, 35%
CMYK
46, 12, 0, 65
LAB
31, -9, -10
LCH
31, 14, 228
OKLCH
0.41, 0.04, 223
XYZ
6, 7, 10
LUV
31, -13, -12
HWB
196, 19%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.