Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
305162
RGB
48, 81, 98
HSL
200, 34%, 29%
HSB
200, 51%, 38%
CMYK
51, 17, 0, 62
LAB
32, -9, -14
LCH
32, 16, 238
OKLCH
0.42, 0.05, 232
XYZ
6, 7, 13
LUV
32, -14, -17
HWB
200, 19%, 62%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.