Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
779AAD
RGB
119, 154, 173
HSL
201, 25%, 57%
HSB
201, 31%, 68%
CMYK
31, 11, 0, 32
LAB
61, -9, -14
LCH
61, 17, 237
OKLCH
0.67, 0.05, 232
XYZ
27, 30, 44
LUV
61, -18, -20
HWB
201, 47%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.