Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
305358
RGB
48, 83, 88
HSL
188, 29%, 27%
HSB
188, 45%, 35%
CMYK
45, 6, 0, 65
LAB
33, -12, -7
LCH
33, 14, 211
OKLCH
0.42, 0.04, 207
XYZ
6, 8, 10
LUV
33, -15, -7
HWB
188, 19%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.