Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
305563
RGB
48, 85, 99
HSL
196, 35%, 29%
HSB
196, 52%, 39%
CMYK
52, 14, 0, 61
LAB
34, -11, -13
LCH
34, 16, 230
OKLCH
0.43, 0.05, 224
XYZ
7, 8, 13
LUV
34, -16, -15
HWB
196, 19%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.