Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
305993
RGB
48, 89, 147
HSL
215, 51%, 38%
HSB
215, 67%, 58%
CMYK
67, 39, 0, 42
LAB
37, 1, -37
LCH
37, 37, 271
OKLCH
0.46, 0.11, 257
XYZ
10, 10, 29
LUV
37, -16, -51
HWB
215, 19%, 42%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.