Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3067B3
RGB
48, 103, 179
HSL
215, 58%, 45%
HSB
215, 73%, 70%
CMYK
73, 42, 0, 30
LAB
43, 2, -47
LCH
43, 47, 273
OKLCH
0.52, 0.13, 257
XYZ
14, 14, 45
LUV
43, -20, -67
HWB
215, 19%, 30%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.