Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
3069FF
RGB
48, 105, 255
HSL
223, 100%, 59%
HSB
223, 81%, 100%
CMYK
81, 59, 0, 0
LAB
48, 25, -81
LCH
48, 85, 287
OKLCH
0.58, 0.23, 264
XYZ
24, 18, 97
LUV
48, -20, -120
HWB
223, 19%, 0%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.