Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
306AAA
RGB
48, 106, 170
HSL
211, 56%, 43%
HSB
211, 72%, 67%
CMYK
72, 38, 0, 33
LAB
43, -2, -41
LCH
43, 41, 267
OKLCH
0.52, 0.12, 253
XYZ
14, 14, 40
LUV
43, -21, -58
HWB
211, 19%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.