Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
306DB9
RGB
48, 109, 185
HSL
213, 59%, 46%
HSB
213, 74%, 73%
CMYK
74, 41, 0, 27
LAB
45, 0, -47
LCH
45, 47, 271
OKLCH
0.53, 0.14, 255
XYZ
15, 15, 48
LUV
45, -22, -68
HWB
213, 19%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.