Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
307DB6
RGB
48, 125, 182
HSL
206, 58%, 45%
HSB
206, 74%, 71%
CMYK
74, 31, 0, 29
LAB
50, -9, -38
LCH
50, 39, 256
OKLCH
0.57, 0.12, 244
XYZ
17, 19, 47
LUV
50, -28, -55
HWB
206, 19%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.