Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
307FD1
RGB
48, 127, 209
HSL
211, 64%, 50%
HSB
211, 77%, 82%
CMYK
77, 39, 0, 18
LAB
52, -2, -50
LCH
52, 50, 267
OKLCH
0.59, 0.15, 252
XYZ
20, 20, 63
LUV
52, -27, -75
HWB
211, 19%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Cerulean
#007BA7
Steel Blue
#4682B4
Dodger Blue
#1E90FF
Denim
#1560BD
Azure
#007FFF
Cornflower
#6495ED
Royal Blue
#4169E1
Browse every named blue on shades of blue, or all families on colors.