Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
308CD4
RGB
48, 140, 212
HSL
206, 66%, 51%
HSB
206, 77%, 83%
CMYK
77, 34, 0, 17
LAB
56, -8, -45
LCH
56, 46, 260
OKLCH
0.62, 0.14, 247
XYZ
22, 24, 66
LUV
56, -31, -69
HWB
206, 19%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.