Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3092F2
RGB
48, 146, 242
HSL
210, 88%, 57%
HSB
210, 80%, 95%
CMYK
80, 40, 0, 5
LAB
59, -3, -57
LCH
59, 57, 267
OKLCH
0.65, 0.17, 252
XYZ
28, 28, 88
LUV
59, -32, -89
HWB
210, 19%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.