Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3095C8
RGB
48, 149, 200
HSL
200, 61%, 49%
HSB
200, 76%, 78%
CMYK
76, 25, 0, 22
LAB
58, -16, -35
LCH
58, 39, 245
OKLCH
0.64, 0.12, 235
XYZ
22, 26, 59
LUV
58, -35, -52
HWB
200, 19%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.